Today, Cisco announced that it is doing away with the Flip camera and I’m sad to see it go.
For me, using the Flip gave me some of the most fun I’ve had with a video camera in years – certainly more than any video camera I owned before it came along and I’ve seen the evolution of home video from near the beginning.
The Flip was cost effective. It was portable. It was easy to use. It gave you a quality digital v ideo with decent sound. It gave you video that was quick and easy to edit and easy to share. It was a movement and there is a community of Flip users out there who share videos and information about how they use the cameras.
What’s not to love?
People say that the improved video quality in smart phones killed the Flip and that may be true. But smart phones aren’t video cameras and Flip cams aren’t smart phones. I got each one of my kids a Flip cam at one point or another, so they could run around and capture the golden moments of their lives. It gave them a whole new avenue for creativity and it’s just not something I could do with a smart phone or a higher end video camera.
Was it the best video and sound around? Probably not, but it was pretty darn good and it was a solid and consistent performer. I found many practical uses for it both at work and at home and even now, there is rarely a moment were a Flip cam is not within an arm’s reach.
I honor it and thank it for all the things it is and won’t disparage it for all the things it might not have been.
In our tech-rabid world, there is little hope for saving Flip and its various iterations from its ultimate fate. The masses have likely already moved on to the next greatest thing.
My message here is that while everyone else is trying to make the smart phone the end all be all to all people and things, we should realize that there was a place in the world for the Flip cam and the other pocket style video cameras it spawned. It had one job to do – allow us to create video easily – and it did it.
My hope is that Kodak and some of the other companies making similar cameras today, stay the course. Do not be intimidated by the smart phone. Rather, continue to give us the ability to make and share video with affordable cameras that are easy to use.
With the passing of the Flip, I have to say the best pocket video camera available now is the Kodak Zi8. It offers great HD video, solid sound performance that is improved by having and external mic input and expandable memory among other features. It’s fun, easy to use, affordable. What’s not to love?